Working With An Entertainment Agency In The New Economy. There are many ways to describe a working relationship with an entertainment agency in today’s economy, but let me stick to the basics. An entertainment company is a company that produces or acquires entertainment for different clients and puts their money where your heart (and wallet) are. Some entertainment companies focus on producing content for broadcast, theatrical, video games, TV, film, or any other specific niche market. Working With An Entertainment Agency In The New Economy. A lot of people have started out their own production company or small production company with a few key partners but have had trouble expanding into more lucrative territory because they are not working with an entertainment agency. In today’s economy, it is imperative to expand into multiple markets, and if you have a product that works in one area, it doesn’t make much sense to try to penetrate the larger marketplace unless you develop an army of distributors, designers, writers, actors, and producers. A distribution company handles the logistics and brings all of those things together for you. Working With An Entertainment Agency In The New Economy. Many of my clients are in the entertainment business but their primary business involves lending money. Whether it’s creating a small entertainment property or developing a multi-million dollar entertainment project, financing is at the heart of all good business. This is where an entertainment agency can help; they can provide contacts, process credit cards, collect a payment, and make the final decision about whether or not to move forward with a loan or not. Working With An Entertainment Agency In The New Economy. There are few reasons for a client to not utilize an entertainment agency these days when finding a distributor for media and advertising is so important to survival. With the downturn in the global economy, an entertainment agency is more important now than ever. The client simply doesn’t have the time to worry about finding investors, producing a product or service, and then getting it to market in a timely fashion. Working With An Entertainment Agency In The New Economy. I always recommend to my clients to work through an entertainment agency because the barrier to entry into the industry is much lower than in previous decades. This means that there are more opportunities for the entrepreneur. In addition, my clients often find themselves in a much better position financially because of the boom in mergers and acquisitions. This can mean a higher potential for returns, which is great for the client. Working With An Entertainment Agency In The New Economy. As an entrepreneur, you must be proactive about how you market your product. If you’re working with an entertainment agency, you are able to work with a professional with extensive experience in both media production and distribution. You’ll be able to take advantage of resources and know-how to maximize your potential profits. So, whether you’re just beginning on the road to being an entrepreneur, or have been operating in the industry for years, I strongly encourage you to look into working with an entertainment agency.