There are three common misconceptions about corporate entertainment. The first misconception is that a company can use entertainment to simply send out a message to its employees or to a select few. This is a mistake because entertainment can be used in an effort to engage your guests as well as informing them about the company. In addition, the company may use entertainment to give its guests something to do during their downtime, while they wait for the conference or meeting to begin or after it has ended. The second misconception is that entertainment is something that only large companies have the resources or access to. This again is a mistake because there are many small companies that would love to have someone create entertainment for them. The truth of the matter is that almost any company can benefit from having an entertainment coordinator or employee available to plan and produce entertainment for their events. Even if the company is one that is quite large, the fact that it cannot afford or cannot handle the task alone will cause it to miss an opportunity to attract new clients and enhance the relationships it already has with existing ones. The third common misconception is that entertainment should be planned and produced at a time when the company is open for business. This is also a mistake because entertainment needs to be developed well in advance of a company’s time of closure. The truth of the matter is that many of the best entertainment ideas come to light weeks, months, or even years before a company has decided to close shop. In addition, the entertainment needs to be developed and refined long before a company announces that it will be undergoing a change of direction. By no means does it need to be an overly extravagant affair. In fact, most corporate event entertainment can be done on a budget. What it does need to be, however, is something that will provide some benefit to those who attend the event. For example, a company might host a number of comedy events each year in an effort to keep employees interested in attending the next company gathering. The comedian is not the company’s only attraction. Likewise, the entertainment for the event could be presented by a number of musicians, dancers, comedians, or speakers. It is also important to keep in mind that most people enjoy receiving free entertainment. Most people want to be pampered and catered to while they are out networking or attending a business opportunity seminar. The trick is finding the right way to do it. Many companies mistakenly think that all they have to do is set up a website and hope that their guests will drive by and stop by for a meal or to visit the event itself. This is usually a mistake because such venues fail to attract potential clients and customers. Instead of hoping that your guests will drive by to your event, why not consider having them stand in line? Instead of hiring a DJ, why not encourage your guests to give a song during a panel discussion? Instead of hoping that someone will pass you out drink tickets, why not let attendees pay in advance? While these are just three common misperceptions about corporate event entertainment, they can cause your company to miss a lot of opportunities.